Designed and developed a conversion-focused landing page with clear CTAs, boosting signups significantly.
Set up and optimized a Google Search Ads campaign for a local service-based business looking to generate more qualified leads from their service area. Began with thorough keyword research focused on high-intent, local search terms relevant to the business.
Structured tightly themed ad groups with relevant ad copy and extensions (call, location, sitelinks) to maximize quality score and click-through rate. Set up conversion tracking to measure actual leads, not just clicks, then used that data to continuously refine bidding and pause underperforming keywords. The result was a steady decrease in cost-per-click alongside a meaningful increase in qualified lead volume.
Set up and optimized a Google Search Ads campaign for a local service-based business looking to generate more qualified leads from their service area. Began with thorough keyword research focused on high-intent, local search terms relevant to the business. This project reflects my hands-on approach: high-intent, local keyword targeting, combined with clear communication and measurable results.
1100+
Ongoing (Monthly)
8 Mar 2026
$350 + Ad Spend
This Google Ads project focused on generating qualified leads for a local service business through Search campaigns. The campaign structure used tightly themed ad groups built around high-intent local keywords, ensuring ads matched search queries closely for a strong Quality Score.
Conversion tracking was configured to capture actual leads (form submissions and calls), not just clicks, giving a true picture of campaign performance. Ongoing optimization included pausing low-performing keywords, adding negative keywords to reduce wasted spend, and testing ad copy variations. This approach steadily lowered cost-per-click while increasing the volume of qualified leads reaching the business.
Lead volume increased while our cost-per-click actually went down. Exactly the kind of result we needed.
Very transparent about what's working and what's not. Felt like a real partnership, not just ad spend.
Appreciated how quickly wasted spend on irrelevant searches was identified and cut. Real improvement in lead quality.