Designed and developed a conversion-focused landing page with clear CTAs, boosting signups significantly.
Planned and managed Facebook and Instagram ad campaigns for a fashion brand looking to grow brand awareness and online sales. Started with audience research to identify the right customer segments based on interests, behaviors, and lookalike audiences from existing customers.
Built a mix of awareness and conversion campaigns, testing multiple ad creatives and copy variations to find what resonated most. Continuously monitored performance, reallocating budget toward top-performing ads and pausing underperformers. Over the campaign period, the brand saw a meaningful increase in reach, follower growth, and a strong return on ad spend (ROAS).
Planned and managed Facebook and Instagram ad campaigns for a fashion brand looking to grow brand awareness and online sales. Started with audience research to identify the right customer segments based on interests, behaviors, and lookalike audiences from existing customers. This project reflects my hands-on approach: audience research and lookalike targeting, combined with clear communication and measurable results.
1500+
Ongoing (Monthly)
15 Feb 2026
$400 + Ad Spend
This Meta Ads campaign was built to grow both brand awareness and direct sales for a fashion brand. The strategy combined top-of-funnel awareness campaigns with bottom-of-funnel conversion campaigns targeting warm audiences and website visitors.
Multiple ad creatives, including carousel and video formats, were tested to identify what resonated most with the target audience. The Meta Pixel was configured for accurate conversion tracking, allowing budget to be shifted toward the best-performing audiences and creatives in real time. This data-driven approach led to a steady improvement in click-through rate and a strong overall return on ad spend.
Our Instagram following and sales both grew noticeably. The ad creatives were engaging and on-brand.
Great communication and clear reporting every week. Could see exactly where our ad budget was going and why.
The retargeting ads especially worked well for us — recovered a lot of abandoned carts we would have otherwise lost.